Oxidative damage occurs when there is an imbalance between the production of free radicals and the body’s ability to counteract their damage. An excess of free radicals speeds up the skin’s aging process contributing to the loss of collagen. Collagen in the skin is what prevents fine lines, wrinkles, and sagging from occurring. Sea buckthorn helps to break down free radicals, restoring balance to your body and to your skin.

The main factor that induces oxidative stress is UV exposure from the sun. So, in addition to a daily application of sunscreen, sea buckthorn can help counteract any oxidative stress from the days when younger you might not have been religiously applying sunscreen.

Sea buckthorn’s ability to repair oxidative damage is due to its high potency of Omega 7, a fatty acid that has research supporting its ability to regenerate collagen. Omega 7 is also why sea buckthorn can help with the speed a wound heals as well as inflammation.

The skin’s hydration depends on its ability to hold onto water it comes into contact with. Sea buckthorn’s composition of fatty acids forms a film on the skin’s surface, reducing any water loss. This all occurs on a microscopic scale, non-perceivable to you in daily life. But that water that is held against the skin feeds the outer layer of your skin leaving your skin soft and plump.